Quoting or emphasizing words or phrases. The main usage of quotation marks is the same in both languages:
to Worship! Happy 6th Pastoral Anniversary to our Pastor
Mark Guy Tennessee Obituary — The Hidden Story Nobody Told You Before Modern Photo Funeral Memorial Book Zazzle
The typography rules are however a bit different. 马克·艾略特·扎克伯格（英文：mark elliot zuckerberg），1984年5月14日生于美国纽约州白原市，社交网站facebook（脸书）的创始人兼首席执行官 ，被人们冠以“第二盖茨”的美誉。 扎克.
